Design Resources
This is your home base for downloading the graphic assets you need to represent the Riskalyze brand.
Our CEO, Aaron, created our logo in Riskalyze’s humble beginnings. We’re grateful that while Aaron isn’t a designer, he has great taste! Our logo is clean and modern, and it’s important that we follow the guidelines below to ensure it is always presented that way.
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Do use the primary logo on clean, white backgrounds with plenty of space around it. -
Do use the light logo and hex on dark backgrounds within the Riskalyze color palette. -
Do use the mono logos and hexes when pairing the logo with colors not in our palette. -
Do use the hex icon to represent Riskalyze when the logo wouldn’t be readable. -
Don't use outdated logo files. Beware of "Tiltalyze," the haunted old foe with crooked hexagons! -
Don't edit the logo or create one in addition to those available for download. -
Don't place the primary logo on colors outside our brand palette or colors with low contrast. Use the 'Mono White' logo for this. -
Don't shrink the primary logo to an unreadable size. Switch to the hex icon when you need something smaller.
Color
Our primary color palette is designed to complement the bold orange for which we’re known. A set of neutrals let Fearless Orange take the stage when present, and a secondary palette exists to provide additional color pops when needed.
PRIMARY PALETTE
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Fearless OrangeOur signature color is a powerful one, so it's important we use it with restraint. It works well to highlight our logo or make icons pop, but try not to overwhelm anyone with a page full of it.#F6921EC 00 M 51 Y 99 K 00R 246 G 146 B 30
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Empowered BlueWe call this Empowered Blue because you should feel empowered to use it liberally. It's got a far lower Risk Number than Fearless Orange does.#476478C 76 M 53 Y 39 K 15R 71 G 100 B 120
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Deep CharcoalLike Empowered Blue, this is a safe color that doesn't feel overwhelming. It's an excellent contrast-provider, and works well as a background for lighter text.#414041C 67 M 61 Y 59 K 46R 64 G 64 B 65
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Focused GrayFocused Gray provides a safe swatch for backgrounds, lighter text, icons, and more. Use it for just about anything, but let other colors shine as well to keep your piece from getting bland.#BBBDBFC 27 M 20 Y 20 K 00R 187 G 189 B 191
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Everyday GrayJust like the name suggests, we use this color every day. Because it is subtle, it's ideal to break up sections in a document as a background color, or for graphics you don't want to jump off of the page.#F1F3F5C 04 M 02 Y 02 K 00R 241 G 243 B 245
SECONDARY PALETTE
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Delightful Yellow#FDAF17C 00 M 35 Y 99 K 00R 253 G 175 B 23
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Summit Blue#0099CDC 78 M 24 Y 05 K 00R 00 G 153 B 206
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Trading Teal#50E3C2C 56 M 00 Y 36 K 00R 80 G 227 B 194
Open Sans is Riskalyze’s type family of choice. See below for a breakdown of optimal font hierarchy. Here are a few things to watch out for regarding typography:
- Don’t write headlines or body copy in all caps
- Use exclamation points sparingly
- Make sure to superscript instances of ® and ™.
- Write out ‘and’ rather than using an ampersand
- Stick with the color combinations for background and font in the interactive module below
- Family
- Open Sans
- Weight
- Bold or Ultra Bold
- Tracking
- -0.2
- Case
- Title/Sentence Case
- Family
- Open Sans
- Weight
- Semibold
- Tracking
- 1
- Case
- All Caps
- Family
- Open Sans
- Weight
- Light or Regular
- Tracking
- -0.2
- Case
- Sentence Case
The Risk Number is the heart of our movement. It’s intentionally white-labeled and designed to complement any wealth management brand. No orange. No hexagons. Just a blank slate for empowering fearless investing.
It’s important to follow the guidelines below to keep the Risk Number clear, readable, and consistent.
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Do use the Risk Number on a clean background with plenty of empty space around it for readability. -
Do capitalize the 'R' and 'N', and always use a superscripted registered trademark symbol (®) the first time you refer to it. -
Don't change the font or style of the Risk Number symbol. Download from this page to ensure you're using the correct file. -
Don't invent your own Risk Number. It's not the risk score, risk limit, risk factor, or risk fingerprint. It's the Risk Number, and we love it!
Our Brand in Action
