Design resources

This is your home base for downloading the graphic assets you need to represent the Nitrogen brand.

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Color

Color distinguishes the Nitrogen brand, adding meaning, energy, and depth to our identity. Use color appropriately through all expressions of our brand to enforce a consistent and recognizable brand experience.

Primary Palette
  • Night Sky
    #2B3161
  • Fearless Purple
    #6941C7
  • Paper
    #F7F6F0
Secondary Palette
  • Sky
    #C3DEFF
  • Parchment
    #E7E2D3
  • Lime
    #D1F56A
  • Gold
    #C2A884
  • Money
    #008080
Type

Typography plays an essential role in our visual identity, lending form and flavor to our words. Use typography consistently and with intention to preserve proper hierarchy and reinforce our recognizability and distinction.

Our primary typeface, Nib, is a premium font. Please reach out to our design team to obtain it. Our secondary font, Figtree, is available for free on Google Fonts.

Headlines
People are individuals.
Family
Nib
Weight
Regular
Case
Title Case
Subhead
THAT'S WHY ADVISORS LOVE THE RISK NUMBER
Family
Figtree
Weight
Bold
Case
All Caps
Body
Gone are the days of stereotyping investors with subjective semantics based on their age. It's time to act in the best interests of investors and prove it quantitatively.
Family
Figtree
Weight
Regular
Case
Sentence Case
Risk Number

The Risk Number is the heart of our movement. It’s intentionally white-labeled and designed to complement any wealth management brand. Just a blank slate for empowering fearless investing. Please do not change the colors or fonts of the Risk Number.

Risk GPA
Riskalyze GPA® is the quantitative way to measure the efficiency of funds and portfolios, and has become a powerful way to illustrate the relative advantage of one investment strategy over another. From 1.0 to 4.3, download all possible Riskalyze GPA® graphics here.

Inspo

Our brand in action

Downloads

File Name Last Update Description  
All Logos 5/8/23 Zipped file of all Nitrogen logos Download
Full color logo 5/8/23 Go-to logo for a light colored background Download
Reversed logo 5/8/23 Go-to logo for a dark colored background Download
One color logo light 5/8/23 Paper colored logo Download
One color logo dark 5/8/23 Night Sky colored logo Download
All logo marks 5/8/23 Zipped file of all Nitrogen logo marks Download
Gold logo mark 5/8/23 Nitrogen brand mark in Gold Download
Night Sky logo mark 5/8/23 Nitrogen brand mark in Night Sky Download
Fearless Purple logo mark 5/8/23 Nitrogen brand mark in Fearless Purple Download
Paper logo mark 5/8/23 Nitrogen brand mark in Paper Download
Risk Numbers 5/8/23 Zipped file of all Risk Numbers Download
Riskalyze GPA® 5/8/23 Zipped file of all Riskalyze GPAs® Download

ASK OUR DESIGN TEAM

Need additional assets?
Have brand questions?

Reach out to our design team, and we’d be happy to help

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