Why Digital Marketing is Something Every Advisor Needs: A Guide for Growing Firms

If you envision your firm standing the test of time, then growth and client retention are likely top priorities. To do this, your firm needs to embrace the idea of marketing itself in a way that attracts the next generation of clients. If your firm has primarily grown through word-of-mouth and referrals, then the idea of “digital marketing” may be a little hard to digest.

But don’t worry! Digital marketing is integrated into our lives today, it’s possible you’re already implementing digital marketing strategies without even realizing it. Plus, there are so many tools, resources, how-to guides and platforms available to help advisory firms like yours attract qualified prospects. You’ll never have to feel like you’re going it alone.

Want to know what the best marketing strategies are for financial advisors? To help get the ball rolling, here’s an overview of the marketing must-knows.

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How to Grow Your Financial Advisory Firm in 2023

Are you excited for the new year? It’s safe to say 2022 was anything but predictable. From geopolitical unrest to prolonged market volatility, it’s about time we put 2022 to rest.

With the arrival of 2023, your firm is likely setting some goals and milestones for the new year.

If your team is focused on continued growth, have you considered how you’ll achieve it? Adapting to the digital age is no longer an option for advisory firms looking to scale. But if you’re unsure where to start, here are a few suggestions.

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6 Tips to Creating a Successful Internal Transition Plan

Planning for your eventual exit from your advisory firm is essential, whether you choose a successor or sell your firm. What you need is a succession plan.

Like estate planning for clients , succession planning is critical for RIA firm owners. Think about it: all working professionals approach retirement more and more each day. As you near retirement, what will happen to both your clients and employees?

Ideally, a succession plan is enacted well ahead of this time and while you’re able to run your business. A succession plan can give you and your clients peace of mind that your firm and its legacy will remain, whatever the future holds.

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The Battle for Talent: 5 Ways Your Firm Can Win and Retain Top Advisors

Does your firm struggle to recruit (and retain) advisors? If so, you’re not alone – a recent study from Arizent showed that 90% of firms have trouble recruiting open positions within their business.

With pandemic-driven workplace changes and a demand for more flexibility and freedom on the job, advisors are exploring their options to find the right professional home.

While higher pay might be the apparent attractor for top talent, there are a few other ways your firm can set itself apart.

Let’s dive into the stats (we’re really big into data here) to explore which tips can help your firm win the battle for advisor talent and increase employee retention.

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5 Best Lead Conversion Strategies For Financial Advisors

Are you sick and tired of losing leads at the last minute?

Lead conversion strategies can often feel like you are throwing spaghetti at the wall and hoping something sticks.

It’s time to rethink the once-successful strategies in the financial industry and assess if these strategies still apply in an increasingly digital world.

Your firm and your clients are unique. There’s no one size fits all process in building a consistent flow of qualified leads. Depending on your firm’s specific audience, some techniques will work better than others, but one thing is for sure — a digital footprint is a must-have.

In this guide, we’ll share the five best lead conversion strategies that have generated proven results for financial advisory firms by filling your pipeline with highly qualified leads and offering value they can’t resist.

Let’s dive in.

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CEO Aaron Klein’s Product Keynote from the 2022 Fearless Investing Summit

New Product Announcements from Summit 2022

Last week at the Fearless Investing Summit stage in Salt Lake City, we were thrilled to announce a brand-new suite of features and tools to the Riskalyze Platform that we know you’re going to love. Read on to learn more about all the exciting, new resources now at your fingertips!

Watch the Annual Keynote Address from CEO Aaron Klein

Unable to join us live in Salt Lake City or virtually? We’ve got you covered! Catch up on all the action from this year’s highly anticipated keynote address by Aaron Klein and watch it in its entirety for free below.

You’ll learn what’s new and what’s next for the Fearless Investing Movement, hear our exciting partnership news, and see all of our new product features and enhancements in action!

Watch the Keynote

Check Out What’s New
With Check-ins

Your favorite feature has gotten an upgrade! We’ve completely rebuilt how you engage with Check-ins, so you can see responses across your entire client base and sort them by status so you can see which clients might need your attention first. Check-ins are the most powerful way to keep your finger on the pulsebeat of client psychology, and now, they’re more accessible and actionable than ever before.

See what's New

Welcome Tax Drag!

Tax Drag is defined as the reduction of a portfolio’s annualized return due to taxes. Very simply, it’s the tax liability incurred due to distributions and capital gains in a non-qualified account.

Pretty much every investment manager talks about running a tax-efficient strategy, but very few provide metrics that are easily understood and can demonstrate the tax savings to clients. With Tax Drag, we’re measuring the tax efficiency of how securities in your portfolio are managed by the investment manager.

Introducing Account Groups

The All-New Portfolios Experience now has Account Groups which helps financial advisors easily categorize all their accounts. This new feature will help you increase efficiency when working with complex portfolios and will make it even easier to find the information you need.

We’re confident that Account Groups will optimize your workflow so that you have more time to spend where it matters most — with your clients.

Learn More about account groups

Meet Riskalyze Ultimate

We’re thrilled to introduce Riskalyze Ultimate — the firmwide growth platform to drive a consistent client experience across your advisors and alignment with compliance for every account.

Ultimate integrates into your CRM, asset platform, and financial planning workflows to get the growth flywheel spinning, drive a consistent client experience, deliver the insights to accelerate your progress, and protect your business value.

Experience Ultimate