Developing a succession plan and exit strategy is the first step of a retirement plan and it can also be the hardest to execute. Many advisors wait until it’s too late and end up selling their business for a lower cost, passing it on and taking a financial hit for convenience, or are unable to let go because “no one else can run it like me.”
Riskalyze CEO Aaron Klein recently had an interview with Alex Chalekian, the CEO of Lake Avenue Financial. They discussed just how important a succession plan can be, not only for your business, but for your family and clients. Alex discussed recent acquisitions where one advisor had a succession plan in place, and one didn't. This left their family and clients in a tough position when the unthinkable happened in the midst of the financial crisis. Story begins at 2:15.
Riskalyze CEO Aaron Klein Interviews Alex Chalekian
To sell your business for profit, and to protect your family and clients in the future, your succession plan needs to be in place as early as possible. The steps below should make your firm more attractive to buyers so that it can sell for profit, and ease the transition for your clients.
Set a date
The succession process can span years, but setting a date to be out of the business should be the first step. Knowing the end date can allow the right planning and, if done early enough, allows you to build the firm with this date in mind. This end date can always be changed, of course. If you opt to stay on through that date as a consultant, that information is helpful to potential buyers so they know how long you’ll be available in the transition.
Make yourself obsolete
It’s easy to become the resident expert after decades of having your own business, but how attractive is your firm if only you can run it? Delegating functions and passing knowledge through the firm allows the company to stand on its own and will pay dividends when some someone else can take the reins. Remove manual processes, invest in intuitive fintech solutions, and streamline your duties so that you’re focusing on high-level priorities, not day-to-day tasks.
Build a multi-generational client base
Weighing the short-term and long-term gains is what we advocate for clients, and this same approach has to be taken when selling your client book. You may have an impressive AUM, but if 90% of your customers are well into retirement themselves, the 10, 20, or 30-year outlook for the business gets grim, and any potential buyer will look for this. The best thing an advisor can do to combat this gap is maintain a relationship with the children of their clients. Bringing them into the business ensures the continuation of assets for the long-term.
Groom employees for leadership
When preparing to leave a business, it’s easy for it to appear like a ship without a captain. Giving employees confidence that they’re in a position to succeed means that they can carry the torch and continue with the firm after you leave. This also gives clients peace of mind that they’ll still be in good hands after you leave, and will be less likely to jump ship.
Get rid of the paper
Nothing says “Welcome back to the 20th century” like showing a potential buyer a room full of file cabinets. With so many integrations, paperless options, and online portfolios, transitioning away from paper records should be a high priority for anyone wanting to show longevity for their business. An investment in fintech solutions is the best way to transfer client information seamlessly and increase business value.
Minimize costs for the new owners
A business, regardless of industry, can be much like a house to potential buyers: a fixer-upper or move-in ready. It’s not feasible to ask top dollar when a buyer is already adding up costs to get the business up and running. An advisory firm where a buyer can step in and start earning money will attract a higher price than a firm requiring a years-long commitment to catch up with the rest of the industry.
Creating your succession plan as early as possible will ensure you build your business in line with your goals. Follow your own advice and let your firm pay off for you.
Did we miss anything? What are some of the steps you have in your exit strategy? Have you successfully transitioned your business? Tell us how it went!