Wealth Design Group
It’s no wonder that an advisory firm from Houston, Texas would show their pride in the Lone Star State. Wealth Design Group knows their audience and does a great job of establishing who they are and who they help. The little touches of cowboy hats and sophistication let prospective clients see their personality – which goes a long way in establishing trust.
Sleek design and a clear mission statement set the Tridea Advisors website apart from so many others. The minimalist approach also demonstrates who they are and keeps the focus where it belongs. The clear call to action (in this case, the “What’s Your Risk Number?” button at the top) captures information from prospects in an inbound, non-salesy way. Their simple layout also converts well into a mobile format.
Bull Moose Retirement Planning Co.
Bull Moose Retirement introduces themselves with a classic, American aesthetic. The website uses clean design and high-resolution pictures to show quality – which can be a very effective tool in showing competency. “After all, if their site is good, I bet their other services are just as good…” Their message also describes their specialty: financial strategies for those in or nearing retirement. No fuss, no muss (like Teddy Roosevelt himself).
A website that features an interesting visual, like a video, captures a visitor’s attention. Brightworth describes their offerings as “Private Wealth Counsel,” and that attention to discretion and luxury is well-represented by the video featuring their upscale office in Atlanta’s chic Buckhead district. These details are what high net worth prospects look for when choosing advisors.
Capital Investment Advisors
Capital Investment Advisors (or CIA) shows how a domain name can be a powerful tool when creating an online presence. “Yourwealth.com” is a phrase that is easy to remember and often searched, which can be an advantage for those looking to increase site traffic. As a general rule of thumb, a URL shouldn’t exceed 13 characters between the dots. By the way, this firm also offers e-books and other content when visitors provide their contact information, which allows for a gathering and sharing of information that benefits everyone.
See all 15 examples of great advisor websites.